Welcome to TownBrands
Local Charm, Made with Love – A Regional Creative Project by Pat Smith Art
At TownBrands, we believe every town—no matter how big or small—has a unique identity worth celebrating. Whether it's a quirky local business, a regional in-joke, or something completely unexpected, our goal is to highlight the character of towns across South East South Australia (and beyond) in a fun, stylish, and memorable way.
TownBrands is a bold graphic design and storytelling project led by local artist and facilitator Pat Smith, turning local flavour into shareable art and merchandise that sparks pride and joy.
A Creative Map of the Region – One Town at a Time
The project is built around curated series—each featuring 10 towns or localities with original, “fake but believable” branding. These playful designs take inspiration from each community’s landscape, culture, history, and humour.
The long-term vision? To create a full visual map of the region’s identity—through fresh design, inclusive storytelling, and high-quality products.
Why TownBrands?
Celebrate Small-Town Identity – Even the tiniest communities deserve the spotlight.
Support Local Creatives – Everything is designed locally, by a neurodivergent artist from Millicent.
Share the Story – These designs spark memories, conversation, and laughs.
Inclusive & Accessible – Built with community pride, creativity, and connection at its heart.
How You Can Get Involved
Browse and buy from the TownBrands shop to show your local love.
Recommend a town or idea for a future design.
Connect with Pat to co-host a workshop, pop-up event, or local storytelling session.
Stay tuned for new series drops, grant-supported projects, and collaborations across the region.
Let’s spread local pride—and a little humour—one tote, mug, and print at a time.
What’s Inside the TownBrands Collection?
Each design gets turned into a vibrant line of merchandise—including tote bags, mugs, phone cases, art prints, and more. Whether you’re sipping coffee from a Wattle Range Whisky Works mug or repping Lucindale’s Llama Drama, every product brings a smile—and a story.
Shop series 1 now & Show Off Your Local Pride!
Click on any of the business names below to explore their unique offerings, dive into their story, and grab your exclusive TownBrands gear today!
Support our Series 1 local townbrands
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Rendelsham Rumble Brewing Co.
Founded in 1947, Rendelsham Rumble Brewing Co. is a local gem steeped in quirky history and craft brewing excellence. Born from the legendary UFO sightings near Rendelsham, this brewery blends mystery and tradition into every brew, with a touch of cosmic charm that makes it out of this world. From bold ales to unique seasonal brews, the Rumble brings the spirit of the unknown to every sip. Celebrate the brew that’s as mysterious as its origins— grab your exclusive Rendelsham Rumble merchandise and carry a piece of the legend wherever you go!
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Robe Oysters & Pearls
For over 100 years, Robe Oysters & Pearls has been a cornerstone of the region, known for its world-class oysters and exquisite pearls. With a rich history rooted in the fertile waters of Robe, the business has been passed down through generations, preserving time-honored techniques while embracing the beauty of the sea. From its premium oysters to hand-selected pearls, Robe Oysters & Pearls continues to shine as a symbol of coastal elegance and tradition. Celebrate over a century of craftsmanship— shop exclusive Robe Oysters & Pearls merchandise today!
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Southend Seaweed Spa
Nestled along the tranquil shores of Southend, Southend Seaweed Spa has been rejuvenating body and soul for years, harnessing the natural healing power of locally harvested seaweed. Drawing inspiration from the ocean’s restorative properties, this unique spa blends ancient wellness practices with modern luxury, offering treatments that refresh and revitalize. Whether you're indulging in a soothing seaweed wrap or unwinding with an ocean-inspired massage, every experience at Southend Seaweed Spa is a celebration of nature’s finest remedies. Dive into the coastal magic—explore Southend Seaweed Spa merchandise and bring the ocean’s serenity home!
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Lucindale’s Llama Drama
At Lucindale’s Llama Drama, the drama is as fluffy as the llamas themselves! This one-of-a-kind experience offers visitors a chance to get up close and personal with the region’s most charismatic and quirky llamas, all while enjoying a good laugh. Whether it's a hilarious llama stare-off or their cheeky antics, Lucindale’s llamas are ready to bring the drama to your day. Embrace the fun and charm of these lovable creatures—shop exclusive Lucindale’s Llama Drama merchandise and take a piece of the drama home with you!
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Wattle Range Whisky Works
For decades, Wattle Range Whisky Works has been crafting some of the finest spirits in South East South Australia, with a heritage dating back to 1953. Nestled in the heart of the Wattle Range, this distillery has perfected the art of whisky-making, combining time-honoured techniques with local grains and pure rainwater for a truly exceptional flavour. Known for its smooth, rich whiskies, Wattle Range Whisky Works continues to captivate the senses and celebrate the region’s storied past. Raise a glass to tradition—explore exclusive Wattle Range Whisky Works merchandise and enjoy the spirit of the land wherever you go!
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Carpenter Rocks Chisel & Chip
Carpenter Rocks Chisel & Chip may have faced its challenges, but since its revival in 2019, it’s been chiseling away at crafting beautiful, custom woodwork and revitalizing the art of fine craftsmanship. With a nod to the region’s rugged landscape and a touch of local humor, this shop has become a beacon of resilience and creativity. From unique wooden sculptures to expertly crafted furniture, each piece tells a story of transformation and a fresh start. Celebrate the art of renewal— shop exclusive Carpenter Rocks Chisel & Chip merchandise and take home a piece of craftsmanship that’s built to last!
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Naracoorte Gnome Depot
Hidden among the caves of Naracoorte, Gnome Depot is the region’s premier (and entirely magical) supplier of fine garden gnomes, mystical lawn ornaments, and all things delightfully whimsical. Whether you need a grumpy gnome for your front porch, a wise old wizard gnome for your veggie patch, or a tiny guardian for your flowerbeds, Gnome Depot has you covered. Steeped in local legend (and just a little bit of mischief), these gnomes are said to bring luck, laughter, and maybe even a little magic to your garden. Don’t let your backyard be boring—explore to grab exclusive Naracoorte Gnome Depot merchandise and embrace the gnome life today!
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Glencoe Goat Yoga & Brews
Looking for the perfect blend of relaxation, laughter, and a little farmyard fun? Glencoe Goat Yoga & Brews brings you the ultimate wellness experience—stretching, sipping, and socializing with the most mischievous yoga partners around! Unwind with a guided yoga session as our friendly goats lend a helping hoof, then kick back with a locally brewed beverage to toast your efforts. Whether you're here for the fitness or just the farmyard fun, this one-of-a-kind experience is sure to lift your spirits. Embrace the zen (and the bleats)—shop Glencoe Goat Yoga & Brews merchandise and carry the good vibes wherever you go!
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Bool Lagoon Outdoor Gear Hire
Adventure awaits at Bool Lagoon Outdoor Gear Hire! Whether you're birdwatching, paddling through the wetlands, or setting off on a rugged outback trek, we’ve got the gear to get you there. From kayaks to camping essentials, binoculars to bushwalking packs, our hire shop has everything you need to explore the wild beauty of Bool Lagoon. Don’t let a lack of equipment hold you back—discover the exclusive range of Bool Lagoon Outdoor Gear Hire merchandise and take the spirit of adventure with you wherever you go!
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Mount Burr Burritos
Spicing up the pines one bite at a time, Mount Burr Burritos is the hottest Mexican eatery in town! Nestled at the base of the legendary Mount Burr, we serve up bold flavours, big burritos, and a little local flair. Whether you’re craving a Limestone Coast Loaded Burrito, a Volcanic Veggie Wrap, or our signature Burrito Burr, we’ve got the perfect feast for every appetite. No matter how you roll, there’s always room for more at Mount Burr Burritos! Hungry for more? Head over to grab exclusive Mount Burr Burritos merch and show off your love for legendary local flavour!